Study on the Barriers of Green Marketing Practices from Consumers’ Point-Of-View

Exploring the Attitude of Indian Marketing Professionals towards Green Marketing Practices

Abstract

The organizations who are utilizing these green practices in their working will make the sustainable progress as individuals nowadays have an uplifting mentality for green products. This exploration is an endeavor to gauge the frame of mind of Indian marketing experts towards green marketing rehearses. It is safe to say that they are excited to receive green practices to increase upper hand and will it guarantee sustainable achievement? Prior to gathering the essential information from marketing experts, analysts did a comprehensive writing review and distinguished 13variables for the investigation. To discover the fundamental measurements, factor investigation was utilized. The outcome shows an inspirational demeanor of marketing proficient, towards green marketing.