Study of Marketing Practices of Organized Retail Outlet

Exploring the Changing Trends and Strategies in Organized Retail Marketing

Abstract

This paper mainly focuses on the organized marketing practices of retail and the changing trends and behaviour of consumer towards the marketing innovations and strategies used by retailers. The main objective of the paper is to achieve the goals of the organisation by changing the trends and efforts put on by consumers. The industry has made the entry of new retail formats which drives out to be the best by enabling the retail logistics and proper supply chain management. In order to make the consumers satisfied, the retailers develop various marketing strategies with promotion and marketing facility.