Factors Affecting Retailer’s Satisfaction towards Distributors of North Gujarat Region

Impact of Trust, Commitment, and Dependence on Retailer's Satisfaction towards Distributors in North Gujarat

Authors

  • Palash T. Aacharya Author
  • Dr. Deepesh D. Dasani Author
  • Dr. Rajeshkumar Kiri Author

Keywords:

retailer's satisfaction, distributors, North Gujarat Region, FMCG products, regression analysis, Trust, Commitment, Dependence, survey sample, satisfaction level

Abstract

This Study shows the direction of A Study on the retailer’s satisfaction towards distributors of FMCG products (Real, Gopal & Balaji) within Mehsana of North Gujarat region. Using the regression analysis test for analyzed the data collected from a survey sample of 200 retailers of FMCG product.Regression analysis gives the output that Trust, Commitment; and Dependence is impact of the retailer’s satisfaction towards the distributor. This research gives the massage level of satisfaction of retailers towards the distributor of the FMCG product.

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Published

2019-05-01

Issue

Vol. 16 No. 6 (2019): Journal of Advances and Scholarly Researches in Allied Education (JASRAE)

Section

Articles

How to Cite

[1]
“Factors Affecting Retailer’s Satisfaction towards Distributors of North Gujarat Region: Impact of Trust, Commitment, and Dependence on Retailer’s Satisfaction towards Distributors in North Gujarat”, JASRAE, vol. 16, no. 6, pp. 56–63, May 2019, Accessed: Apr. 04, 2026. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/11302