Political Communication on Social Media with Reference of Himachal Pradesh Assembly Elections

The Impact of Social Media on Political Communication in Himachal Pradesh Assembly Elections

Abstract

Social media is very well known term. The Oxford Dictionary characterizes the term as “sites and application that empower clients to make and offer content or to take an interest in social administration”. Social media is another media which is separate from newspaper and audio-visual medium of television or radio. It is group of online communication channels devoted to information, connection, substance, and coordinated effort. The development of the internet has revolutionized the social media. The current communication revolution gave content recipients the opportunity to be their own content producer, such as to post text messages or images, videos on web pages.