Growth of E-Commerce in India: A Literature Review

Examining the impact of Government initiatives on the growth of E-commerce in India

Authors

  • Pallavi Sahu
  • Dr. Priti Dubey
  • Dr. V. K. Sahu

Keywords:

E-commerce, India, literature review, growth, internet penetration, smartphone penetration, Government of India initiatives, timely implementation, effective implementation

Abstract

E-commerce has transformed the way business is done in India. Much of the growth for the industry has been triggered by an increase in internet and smartphone penetration. Since 2014, the Government of India has announced various initiatives. The timely and effective implementation of such programs will likely support growth of E-commerce in the country.

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Published

2019-05-01

How to Cite

[1]
“Growth of E-Commerce in India: A Literature Review: Examining the impact of Government initiatives on the growth of E-commerce in India”, JASRAE, vol. 16, no. 6, pp. 3196–3199, May 2019, Accessed: Aug. 07, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/11904

Issue

Vol. 16 No. 6 (2019): Journal of Advances and Scholarly Researches in Allied Education (JASRAE)

Section

Articles

How to Cite

[1]
“Growth of E-Commerce in India: A Literature Review: Examining the impact of Government initiatives on the growth of E-commerce in India”, JASRAE, vol. 16, no. 6, pp. 3196–3199, May 2019, Accessed: Aug. 07, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/11904