An Empirical Study Impact of E-Service Quality on Customer Satisfaction and Loyalty

Exploring the Relationship between E-Service Quality and Customer Loyalty

Abstract

The research is aimed at raising consciousness of the effects on customer happiness and consumer loyalty of the dimensions of service quality. The study is aimed at determining the mediating role between client loyalty and service quality for this study, the questionnaire was framed in accordance with the study title requirement and comprises two parts. The first part deals with population requirements such as age, sex, marital status, education qualifications, residential status and internet awareness. The second section comprises of 26 comments on many facets of the standard of operation, such as reaction, customer confidence and loyalty. The loyalty of customers is the key factor for the achievement of virtually any company, so measurement is essential to discover which factors have a complete effect on customers. Approaches of review and questionnaires may calculate the sum of customer loyalty. For certain enterprises, excessive consumer loyalty is critical partly because happy consumers are normally their biggest advertiser for longer periods of time and help to get new customers from a good word of mouth.