Green Buying Behavior

The Impact of Green Marketing on Consumer Purchasing Decisions

Abstract

This study plans to give data about the impact of green promoting on clients buying behaviors. Most importantly, climate and natural issues, one of the motivation behind why the green promoting arose, are referenced, and afterward the ideas of green advertising and green buyer are clarified. Above all else, climate and ecological issues, one of the justification for why the green showcasing arose, are referenced, and afterward the ideas of green promoting and green customer are clarified. Then, at that point, along with the speculation created writing survey has been proceeded and concentrates on led regarding this matter as of recently were referenced. In the last segment, also, poll results led on 90 shoppers in Istanbul are assessed measurably. As indicated by the consequences of the examination, natural mindfulness, green item includes, green advancement exercises and green value influence green buying behaviors of the buyers in sure manner. Segment attributes have moderate effect on model.