Customers and their Levels of Satisfaction with Regard to the Services Provided by ICICI Bank and SBI Bank

The Importance of Customer Satisfaction in the Indian Banking Industry

Authors

  • Manu Sharma
  • Dr. Sunayana Shukla

Keywords:

customers, levels of satisfaction, services, ICICI Bank, SBI Bank, banking industry, service providers, client deposits, lending, investing

Abstract

Introduction Banking is the activity of receiving client deposits of money that are due ondemand for the purpose of lending or investing at other times and may be withdrawn by use of a papercheck, money order, or similar order.Aim of the study the main aim of the study Is to Customers And Their Levels Of Satisfaction WithRegard To The Services Provided By ICICI Bank And SBI BankMaterial and method The research plan is the blueprint for doing the study and interpreting the findings.Conclusion Service providers in India's banking industry place a premium on happy customers. Whenclients' needs and wants are understood, Indian financial institutions would be better prepared tocompete.

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Published

2020-04-01

How to Cite

[1]
“Customers and their Levels of Satisfaction with Regard to the Services Provided by ICICI Bank and SBI Bank: The Importance of Customer Satisfaction in the Indian Banking Industry”, JASRAE, vol. 17, no. 1, pp. 719–723, Apr. 2020, Accessed: Sep. 20, 2024. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/12701

How to Cite

[1]
“Customers and their Levels of Satisfaction with Regard to the Services Provided by ICICI Bank and SBI Bank: The Importance of Customer Satisfaction in the Indian Banking Industry”, JASRAE, vol. 17, no. 1, pp. 719–723, Apr. 2020, Accessed: Sep. 20, 2024. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/12701