OYO: The Rise and Fall of Oyo’s Marketing Communication

A study on the marketing communication strategies and business model of OYO

Authors

  • Amal Sabah

Keywords:

OYO, rise and fall, marketing communication, service firm, business model, data collection, official websites, secondary sources, recommendations, COVID-19 scenario

Abstract

This study is providing theoretical and conceptual base for one of the already established service firm OYO’s brand, their business model and Marketing communication strategies. The data collected for the study from their official websites and other published secondary sources. This study proposes the recommendations in two way present and post-covid scenario.

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Published

2020-10-01

How to Cite

[1]
“OYO: The Rise and Fall of Oyo’s Marketing Communication: A study on the marketing communication strategies and business model of OYO”, JASRAE, vol. 17, no. 2, pp. 314–319, Oct. 2020, Accessed: Sep. 20, 2024. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/12752

Issue

Vol. 17 No. 2 (2020): Journal of Advances and Scholarly Researches in Allied Education (JASRAE)

Section

Articles

How to Cite

[1]
“OYO: The Rise and Fall of Oyo’s Marketing Communication: A study on the marketing communication strategies and business model of OYO”, JASRAE, vol. 17, no. 2, pp. 314–319, Oct. 2020, Accessed: Sep. 20, 2024. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/12752