A Review of Bancassurance

Exploring the advantages and disadvantages of bancassurance

Abstract

In a bancassurance partnership, a bank and insurer work together to market and sell insuranceto the bank's customer base. Each company stands to gain from this potential cooperation. When banksprovide insurance to their customers, both the bank and the insurance company benefit from thetransaction. In this article, we will examine the benefits and drawbacks of bancassurance.