Study of Management on Customer-Relationship

An analysis of customer satisfaction in the Indian banking industry

Authors

  • Renu Arora Singhania University Author

Keywords:

customer-relationship, management, customer satisfaction, marketing, services, banking industry, liberalisation, Indian economy, customer service

Abstract

Customer satisfactionis one of the formidable challenges in marketing of services in bankingindustry in our country. The thrust on customer service has increased afterliberalisation of Indian economy. Customer satisfaction is an urgent need ofthe hour.

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Published

2011-01-01

Issue

Vol. 1 No. 1 (2011): Journal of Advances and Scholarly Researches in Allied Education (JASRAE)

Section

Articles

How to Cite

[1]
“Study of Management on Customer-Relationship: An analysis of customer satisfaction in the Indian banking industry”, JASRAE, vol. 1, no. 1, pp. 0–0, Jan. 2011, Accessed: Jan. 12, 2026. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/3814