Marketing Strategies of Commercial and Co-Operative Banks and Role of Banking In Haryana

An analysis of marketing strategies and customer acceptance in the banking sector of Haryana

Authors

  • Gurpreet Singh Manav Bharti University

Keywords:

marketing strategies, commercial banks, co-operative banks, banking, Haryana

Abstract

In present study we have triedto  assess the new products and servicesavailable from the banks to the customers in Haryana, to ascertain the impactof information technology on the bank deals in Haryana, to ascertain themarketing strategies adopted by the bank branches in Haryana for marketingtheir products and services, to examine the extent of acceptance of the bankingproducts and services by the customers in Haryana, and to evaluate the attitudeof the bank personnel vis-a-vis. customers towards marketing of new productsand services of banks.

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Published

2011-10-01

How to Cite

[1]
“Marketing Strategies of Commercial and Co-Operative Banks and Role of Banking In Haryana: An analysis of marketing strategies and customer acceptance in the banking sector of Haryana”, JASRAE, vol. 2, no. 2, pp. 0–0, Oct. 2011, Accessed: Aug. 18, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/3960

Issue

Vol. 2 No. 2 (2011): Journal of Advances and Scholarly Researches in Allied Education (JASRAE)

Section

Articles

How to Cite

[1]
“Marketing Strategies of Commercial and Co-Operative Banks and Role of Banking In Haryana: An analysis of marketing strategies and customer acceptance in the banking sector of Haryana”, JASRAE, vol. 2, no. 2, pp. 0–0, Oct. 2011, Accessed: Aug. 18, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/3960