Analysis of Brands Image, Attributes and Quality of Selected Non-Durables

Examining Consumer Brand Evaluation of a Soft Drink

Abstract

According to the author the purpose of the study is totest empirically the conceptualization of consumer brand evaluation:brandimage, brand attitude and perceived quality of a soft drink which isconsidered as a non-durable product. Ten attributes have been taken intoconsideration for the study. The findings support brand evaluation for the sameproduct using   different   factors. Results of the study might be useful to academicians, manufacturers, andother applied researchers.