Impact of Celebrity Endorsement on a Brand

Exploring the impact and trends in celebrity endorsement on brand promotions

Authors

  • Surbhi Malhotra
  • Dr. Madan Mohan

Keywords:

celebrity endorsement, brand, advertising strategy, products, services

Abstract

The intense usage of celebrity endorsement as a tool ofadvertising strategy has increased drastically in the past few years;celebrities have been used to promote various kinds of products and services,from sports to beverages to all kinds of electronics and several otherproducts. The drastic rise of celebrity endorsers is not limited to a specificsector of the economy, companies using celebrity endorsement cut across allindustry categories –including packaged goods, telecommunication, financialservices and automobile industries (Thompson, 1998, Okorie, 2010; Okorie &Aderogba, 2011).

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Published

2013-01-01

How to Cite

[1]
“Impact of Celebrity Endorsement on a Brand: Exploring the impact and trends in celebrity endorsement on brand promotions”, JASRAE, vol. 5, no. 9, pp. 0–0, Jan. 2013, Accessed: Jun. 27, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/4713

Issue

Vol. 5 No. 9 (2013): Journal of Advances and Scholarly Researches in Allied Education (JASRAE)

Section

Articles

How to Cite

[1]
“Impact of Celebrity Endorsement on a Brand: Exploring the impact and trends in celebrity endorsement on brand promotions”, JASRAE, vol. 5, no. 9, pp. 0–0, Jan. 2013, Accessed: Jun. 27, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/4713