A Linguistic Analysis of Advertisement

Understanding the Language and Persuasion in Advertisements

Authors

  • Latesh Kumari Author

Keywords:

linguistic analysis, advertisement, analysis, component parts, persuades, puzzle, fit together

Abstract

Advertisement analysis is no different from any othertype of analysis. The goal is to break down a specific advertisement down intoits component parts to see how it works, to see how it persuades. Treat the adas a puzzle; all you are trying to do is to see how the pieces of the puzzlework individually and how it all fits together. An advertisement should bebroken down into the following parts:

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Published

2013-04-01

Issue

Vol. 5 No. 10 (2013): Journal of Advances and Scholarly Researches in Allied Education (JASRAE)

Section

Articles

How to Cite

[1]
“A Linguistic Analysis of Advertisement: Understanding the Language and Persuasion in Advertisements”, JASRAE, vol. 5, no. 10, pp. 0–0, Apr. 2013, Accessed: Jan. 12, 2026. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/4841