A Study on Insight of the Current Practices With Regards to Marketing Strategies In the Selected Banks

The Impact of Globalization and Technology on Marketing Strategies in Selected Banks

Authors

  • Pankaj Kumar Verma

Keywords:

current practices, marketing strategies, selected banks, intermediation role, market developments, liberalization, globalization, technology, banking system, market dynamics

Abstract

The market developments kindled by liberalization andglobalization have resulted in changes in the intermediation role of banks. Thepace of transformation has been more significant in recent times withtechnology acting as a catalyst. While the banking system has done fairly wellin adjusting to the new market dynamics, greater challenges lie ahead.Financial sector would be opened up for greater international competition underWTO.

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Published

2013-07-01

How to Cite

[1]
“A Study on Insight of the Current Practices With Regards to Marketing Strategies In the Selected Banks: The Impact of Globalization and Technology on Marketing Strategies in Selected Banks”, JASRAE, vol. 6, no. 11, pp. 0–0, Jul. 2013, Accessed: Jun. 08, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/4921

Issue

Vol. 6 No. 11 (2013): Journal of Advances and Scholarly Researches in Allied Education (JASRAE)

Section

Articles

How to Cite

[1]
“A Study on Insight of the Current Practices With Regards to Marketing Strategies In the Selected Banks: The Impact of Globalization and Technology on Marketing Strategies in Selected Banks”, JASRAE, vol. 6, no. 11, pp. 0–0, Jul. 2013, Accessed: Jun. 08, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/4921