A Comparative Research Upon Perspective and Behavior of Non-Urban Buyers Towards Branded Fmcg Goods

Exploring the Untapped Potential of Rural Indian Market and Customer Behavior towards Branded FMCG Goods

Authors

  • Sangeeta Choudhary Singhania University, Rajasthan

Keywords:

comparative research, perspective, behavior, non-urban buyers, branded FMCG goods, rural market, customer behavior, segment, market, marketers, consumer pattern, niche, brand loyalty, rural customer, FMCG brands, companies, strategy, problems

Abstract

Rural market of India has a large potential stilluntapped. So it would be very vital to know about the customer behavior in sucha segment of the market as it would be of great help to the marketers tounderstand the consumer pattern in that niche. This study will also help todetermine the brand loyalty of the rural customer towards the various FMCGbrands and thus accordingly companies can build their strategy. The study wouldalso reveal about the problems faced by the rural customers with regard tobranded FMCG products which would again be very much crucial to know.

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Published

2013-10-01

How to Cite

[1]
“A Comparative Research Upon Perspective and Behavior of Non-Urban Buyers Towards Branded Fmcg Goods: Exploring the Untapped Potential of Rural Indian Market and Customer Behavior towards Branded FMCG Goods”, JASRAE, vol. 6, no. 12, pp. 0–0, Oct. 2013, Accessed: Jun. 17, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/5067

Issue

Vol. 6 No. 12 (2013): Journal of Advances and Scholarly Researches in Allied Education (JASRAE)

Section

Articles

How to Cite

[1]
“A Comparative Research Upon Perspective and Behavior of Non-Urban Buyers Towards Branded Fmcg Goods: Exploring the Untapped Potential of Rural Indian Market and Customer Behavior towards Branded FMCG Goods”, JASRAE, vol. 6, no. 12, pp. 0–0, Oct. 2013, Accessed: Jun. 17, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/5067