A Study on the Significance of Customer Relationship In Hotel Industry

Exploring the Impact of Relationship Marketing in the Hotel Industry

Authors

  • Onkar Nath Mehra

Keywords:

customer relationship, hotel industry, relationship marketing, perceived improvements, loyalty, implementation, strategy

Abstract

The study investigatesthe relationshipmarketing(RM) strategy of Hotel industry and examines whether after the implementation-customer relationships were strengthened through perceived improvements in the Hotel industry and consequently loyalty towards the Hotel.

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Published

2014-01-01

How to Cite

[1]
“A Study on the Significance of Customer Relationship In Hotel Industry: Exploring the Impact of Relationship Marketing in the Hotel Industry”, JASRAE, vol. 7, no. 13, pp. 0–0, Jan. 2014, Accessed: Jun. 29, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/5182

Issue

Vol. 7 No. 13 (2014): Journal of Advances and Scholarly Researches in Allied Education (JASRAE)

Section

Articles

How to Cite

[1]
“A Study on the Significance of Customer Relationship In Hotel Industry: Exploring the Impact of Relationship Marketing in the Hotel Industry”, JASRAE, vol. 7, no. 13, pp. 0–0, Jan. 2014, Accessed: Jun. 29, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/5182