Strategic Customer Relationship Management Through E-Crm

Building Meaningful Relationships with Customers

Authors

  • Dr. Ruchi Arora Author

Keywords:

Strategic, Customer Relationship Management, E-Crm, activities, processes, organization, understand, communicate, service, needs, customers, prospects, driver, philosophy, successful customer engagement, meaningful relationships, business

Abstract

Customer Relationship Management (CRM) encompasses activities andprocesses intended to help an organization understand, communicate with, andservice the needs of, customers and prospects. The main driver for CRM is theunderlying philosophy that successful customer engagement, and thereforesuccessful business, is based on the ability to build ‘meaningfulrelationships’ with customers

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Published

2014-10-01

Issue

Vol. 8 No. 16 (2014): Journal of Advances and Scholarly Researches in Allied Education (JASRAE)

Section

Articles

How to Cite

[1]
“Strategic Customer Relationship Management Through E-Crm: Building Meaningful Relationships with Customers”, JASRAE, vol. 8, no. 16, pp. 0–0, Oct. 2014, Accessed: Jan. 12, 2026. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/5413