Marketing Mix and Role of 4A’ In Marketing Mix

Evolution and Importance of Marketing Mix in Modern Times

Authors

  • Puneet Chopra
  • Dr. N. P. Sharma

Keywords:

marketing mix, 4A, Neil Borden, American Marketing Association, execution, marketing plan, approaches, technology

Abstract

Theterm "marketing-mix"was first coined by Neil Borden, the president of the American Marketing Association in1953. It is still used today to make important decisions that lead to theexecution of a marketing plan. The various approaches that are usedhave evolved over time, especially with the increased use of technology.

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Published

2015-01-01

How to Cite

[1]
“Marketing Mix and Role of 4A’ In Marketing Mix: Evolution and Importance of Marketing Mix in Modern Times”, JASRAE, vol. 9, no. 17, pp. 0–0, Jan. 2015, Accessed: Jul. 23, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/5523

Issue

Vol. 9 No. 17 (2015): Journal of Advances and Scholarly Researches in Allied Education (JASRAE)

Section

Articles

How to Cite

[1]
“Marketing Mix and Role of 4A’ In Marketing Mix: Evolution and Importance of Marketing Mix in Modern Times”, JASRAE, vol. 9, no. 17, pp. 0–0, Jan. 2015, Accessed: Jul. 23, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/5523