Green Marketing: a Modern Marketing Tool For Sustainable Development
Exploring the Concept and Challenges of Green Marketing for Sustainable Development
Keywords:
green marketing, modern marketing tool, sustainable development, concept, competitive edge, present trends, challenges, practiceAbstract
Green marketing is a phenomenon which has developedparticular important in the modern marketing era and has emerged as animportant concept in India as in other parts of the developing and developedworld, and is seen as an important strategy of facilitating sustainabledevelopment. In this research paper, main emphasis has been made of concept,need and importance of green marketing. The Paper aims at finding out whatactually Green Marketing is all about and how can a business firm be morecompetitive by using green marketing strategies to gain a competitive edge overothers. The paper also examines the present trends of green marketing. It alsodiscusses on challenges of green marketing and concludes that green marketingis something that will continuously grow in practice.Published
2015-04-01
How to Cite
[1]
“Green Marketing: a Modern Marketing Tool For Sustainable Development: Exploring the Concept and Challenges of Green Marketing for Sustainable Development”, JASRAE, vol. 9, no. 18, pp. 0–0, Apr. 2015, Accessed: Jul. 09, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/5559
Issue
Section
Articles
How to Cite
[1]
“Green Marketing: a Modern Marketing Tool For Sustainable Development: Exploring the Concept and Challenges of Green Marketing for Sustainable Development”, JASRAE, vol. 9, no. 18, pp. 0–0, Apr. 2015, Accessed: Jul. 09, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/5559