A Study on E-Commerce and Consumer’S Buying Behavior
Exploring the Impact of E-commerce on Consumer's Buying Behavior
Keywords:
E-commerce, consumer's buying behavior, compulsive buyers, market, online purchase, hesitation barrier, point-of-purchase displays, non-compulsive buying, emotional instability, anxietiesAbstract
The E-commerce service has opened a window for such kindof people. Now, there is no need to go to market and they can purchase thingsonline without any hesitation. It is noticed that the tendency of some of thecompulsive buyers to purchase things even they don’t need it so urgently, hasincreased a little bit because e-commerce has removed the hesitation barrierfor the compulsive buyer. The research revealed that some external and situationalfactors like point-of-purchase displays are also responsible for non-compulsivebuying. While, internal core factors like emotional instability, anxieties areresponsible for compulsive buying.Published
2015-04-01
How to Cite
[1]
“A Study on E-Commerce and Consumer’S Buying Behavior: Exploring the Impact of E-commerce on Consumer’s Buying Behavior”, JASRAE, vol. 9, no. 18, pp. 0–0, Apr. 2015, Accessed: Jul. 10, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/5590
Issue
Section
Articles
How to Cite
[1]
“A Study on E-Commerce and Consumer’S Buying Behavior: Exploring the Impact of E-commerce on Consumer’s Buying Behavior”, JASRAE, vol. 9, no. 18, pp. 0–0, Apr. 2015, Accessed: Jul. 10, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/5590