Analytical Study on Consumer Perception Factors on Consumer Behavior

Exploring the Influence of Perception Factors on Consumer Behavior

Authors

  • Dr. Ruchi Arora

Keywords:

consumer behavior, marketing strategy, perception factors, multidimensional process, cost-benefit analysis

Abstract

Consumer behavior is a complex, dynamic, multidimensionalprocess, and all marketing decisions are based on assumptions about consumerbehavior. Marketing strategy is the game plan which the firms must adhere to,in order to outdo the competitor or the plans to achieve the desired objective.In formulating the marketing strategy, product effectively, cost-benefitanalysis must be undertaken. In this paper we studied consumer perception factors.

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Published

2015-07-01

How to Cite

[1]
“Analytical Study on Consumer Perception Factors on Consumer Behavior: Exploring the Influence of Perception Factors on Consumer Behavior”, JASRAE, vol. 10, no. 19, pp. 0–0, Jul. 2015, Accessed: Jun. 17, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/5646

Issue

Vol. 10 No. 19 (2015): Journal of Advances and Scholarly Researches in Allied Education (JASRAE)

Section

Articles

How to Cite

[1]
“Analytical Study on Consumer Perception Factors on Consumer Behavior: Exploring the Influence of Perception Factors on Consumer Behavior”, JASRAE, vol. 10, no. 19, pp. 0–0, Jul. 2015, Accessed: Jun. 17, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/5646