Customer Satisfaction in Online Shopping in the ERA of M. Commerce

Examining the impact of online shopping on customer satisfaction and loyalty in the M-commerce era

Abstract

The major attraction for consumers and consumer satisfaction is online shopping. Many businesses utilize online shopping in this modern environment to please consumers and to draw many more buyers. The research paper reflects on the effect on consumer loyalty improvisation from online shopping in the M-era. The study report reflects on evaluating the effect on the retail sector of on-line shopping. In addition to this goal, the research paper has also several other objectives which are to assess the happiness of consumers with retail companies' goods and services. The research also aimed to evaluate the effect on consumer loyalty during the M-commerce period of online shopping.