Role of Information Technology in Marketing: Analysis in Indian Perspectives

Examining the Impact of Information Technology on Marketing Research in India

Authors

  • Rambabu Arepalli
  • Dr. Vikrant Chauhan

Keywords:

information technology
marketing research
Indian perspectives
changes
modernization

Abstract

Information technology is a way to change marketing research in India. Despite that, the improvement of Information technology achieves quickly changes and modernization in marketing research. This paper put an effective analysis on role of information technology in marketing.

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Published

2018-01-01

How to Cite

[1]
“Role of Information Technology in Marketing: Analysis in Indian Perspectives: Examining the Impact of Information Technology on Marketing Research in India”, JASRAE, vol. 14, no. 2, pp. 360–363, Jan. 2018, Accessed: Mar. 16, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/7225

Issue

Vol. 14 No. 2 (2018): Journal of Advances and Scholarly Researches in Allied Education (JASRAE)

Section

Articles

How to Cite

[1]
“Role of Information Technology in Marketing: Analysis in Indian Perspectives: Examining the Impact of Information Technology on Marketing Research in India”, JASRAE, vol. 14, no. 2, pp. 360–363, Jan. 2018, Accessed: Mar. 16, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/7225