A Study on the Impact of Sale Competencies on Sales Performance

Exploring the impact of competencies on salesman's performance in the retail industry

Abstract

Salesman's competencies proposed to improve deals performance has gotten little consideration in the examination in contrast with customer situated outcomes. Various particular specialists in their examination set forward the point that the competencies (skills and capacities) assume the indispensable job in the execution of employment obligations by a person in explicit expert territory which prompts work performance. The present examination endeavors to perceive the competencies essential for the salesman occupied with retailing (here, furniture and construct shop) business. Further, it inspects the noteworthy effect of the competencies on deals performance and extends our ability to clarify salesman's business performance based on the competencies obtained by him. The smart and capable salesman can be favorable for the business as he goes about as a critical inkage in the midst of the customer and business. The outcomes accomplished proposed that item information, listening ability, convincing skill, complaint dealing with and relational ability are the real competencies influencing salesman's performance.