Fast Food Joints: The Globe on My Table

The Impact of Globalization on the Indian Fast Food Industry

Abstract

Globalization and modernization has redefined the Indian fast food trade and these days humans will be visible ingesting meals out of their houses shifting in the direction of advanced and convenient alternatives. The call for convenient meals is on uptrend. Growth in the earnings of the burgeoning higher class has contributed to the enlargement of food trade. Food franchises have created pivotal inroads into the franchising trade. Franchising is perceived as a beeline to expansion and growth of an enterprise. The present observe is conceptual in nature which incorporates study of various fast food retailers and the way those stores changes the flavour buds. This research paper is based totally on secondary and existing facts.