A Study on E-Commerce and Its Challenges

Exploring the Interplay of E-Commerce and Consumer Behavior in Digital Marketing

Abstract

Online business assumes a critical role in the present very aggressive world. Organizations, identities, even deliberate or religious associations, utilize it in some shape -, for example, Event management, Image management, Internet marketing, and so on either to elevate a product or to advance a point of view. In particular, advertisers will consider consumer conduct trying to comprehend the numerous components that prompt an effect buy choices. The individuals who create advanced marketing techniques start by recognizing applicable markets and afterward examine the connection between target consumers and the productadministration or brand. Frequently, trying to pick up bits of knowledge, advertisers utilize techniques acquired from different controls.