Marketing of Specific Government Rural Development Schemes in India
Examining the Environmental Implications and Green Results of Rural Development Schemes in India
Keywords:
Marketing, Government, Rural Development Schemes, India, Poverty reduction, Economic growth, Natural resources, Greening rural development, Job creation, Ecosystem servicesAbstract
Poverty reduction and economic growth can be sustained only if natural resources are managed on a sustainable basis. Greening rural development can stimulate rural economies, create jobs and help maintain critical ecosystem services and strengthen and strengthen climate resilience of the rural poor. Conversely, environmental challenges can limit the attainment of development goals. The Approach Paper to the Twelfth Five Year Plan notes that “as the economy gains the capacity to grow rapidly, it will come up against the constraint of limitations of natural resources and then need to exploit these in a sustainable manner”.1Recognizing the national and global imperatives for regenerating natural resources and conserving ecosystems, the Ministry of Rural Development requested UNDP to examine the environmental implications of its schemes and assess the potential of these schemes to deliver green results. The paper defines ‘green’ outcomes for major RD schemes, reviews the design and evidence from the field to highlight potential green results and recommends steps to improve green results.Published
2018-12-01
How to Cite
[1]
“Marketing of Specific Government Rural Development Schemes in India: Examining the Environmental Implications and Green Results of Rural Development Schemes in India”, JASRAE, vol. 15, no. 12, pp. 416–421, Dec. 2018, Accessed: Jun. 27, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/9274
Issue
Section
Articles
How to Cite
[1]
“Marketing of Specific Government Rural Development Schemes in India: Examining the Environmental Implications and Green Results of Rural Development Schemes in India”, JASRAE, vol. 15, no. 12, pp. 416–421, Dec. 2018, Accessed: Jun. 27, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/9274