A Study on the Supply and Chain Integration in Indian Domestic Market

Exploring the Growth and Impact of Supply Chain Integration in the Indian Automotive Market

Abstract

The automotive industry emerged in the late part of the nineteenth century. Then technological innovation, improvements, and uncertainty ruled the day. In 1900, Ranson E. Olds sold 500 cars to prove the commercial feasibility of the product. The entrepreneur Henry Ford appreciated the huge demand for a car priced such that most Americans could afford it. Ford's price sensitive strategy paid off when Model T came out in 1908. Demand that exceeded supply His strategy of mass production and extensive dealer network resulted in a market share of more than 50 in the early 1920s.