Social Media Marketing Strategies a Heterogeneous Marketing Approach With Regard To Customer Value Analysis

Enhancing Customer Satisfaction through Heterogeneous Social Media Marketing

Abstract

The scope of this study is to understand and analysis the Customer Value in the heterogeneous marketing on social media marketing (SMM) strategies. The researcher found that there is impact of SMM on Customer Value Analysis (CVA), it is inferred that the blend of content creation, content sharing and customer communication offer firms desired business openings and helps in satisfying clients. By using social media, the businesses can draw various individuals to the product and business in a heterogeneous market.Online media addresses establish and propagate interchanges between the businesses and customers. Social media gives proper, visible, and straightforward connections which motivate customers to join the brand and be loyal to it in a diverse market. Organizations connect with their clients via online media stages to draw in more purchasers and convey better worth to clients through viable and proficient correspondence in a heterogeneous market. It has been found that there is effect of appropriate marketing strategies in a heterogeneous market on clients if they are taken care of in other words if they are satisfied.