Agricultural Marketing in India

Exploring Agricultural Marketing Reforms and Challenges in India

Abstract

The present paper is an attempt to explain the agricultural marketing .Agriculture is an unorganized profession in India. For a long period of time, Indian agriculture was mostly in the nature of subsistence farming, the farmer sold only a small part of his produce to pay off rents, debts and meet his other requirements. But the increasing development of agricultural producer has brought its significant. Agricultural sector should face new challenges in terms of finding markets for increased production. After independence, the Govt. of India adopted a number of measures to improve the system of agricultural marketing. Agricultural marketing reforms and the creation of marketing infra-structure has therefore been a prime concern of the Govt. So the system has changed. So in the present paper, attempt has been made to throw light upon the different issues of agricultural marketing in India.