Analysis of Customer Satisfaction Regarding Mobile Banking Services

Exploring Customer Attitudes and Awareness towards Mobile Banking Services in the Banking Sector

Abstract

Mobile Banking provides a system for the user to access his bank account through his Mobile. The system also enables the user to pay his EB Bill, Telephone Bill through his mobile as well as pay for some other services, which he has availed. The Mobile banking system is not just for payment but a user of the system can also transfer money to another account holder through this system. It deals with only finding out customers’ perception and awareness towards service of mobile banking or phone banking in Banking sector. The study is restricted to collecting the opinion of the respondents towards mobile banking. To obtain the specified objectives a research design was developed. The data were collected by administering the questionnaire to 100 sample respondents.