A Review on Customer Relationship Management Theoretical Concepts

The Role of CRM Technology in the Transformation of the Indian Life Insurance Industry

Abstract

A key variable that will assume a separating role among the life insurance organizations will be the fruitful use and coordination of innovation in each circle of the industry's working. It is demonstrated that, when deliberately utilized, CRM innovation has assumed the role of an impetus across different enterprises and has started to change the very elements of the Indian Life Insurance industry. Any association, including life insurance, may get profited broadly with CRM in the event that it executes all the three kinds of CRM. A large number of the associations are starting with operational CRM and closure with the equivalent. On the off chance that the insurance organizations can actualize Analytical CRM and Collaborative CRM, they can have key preferred position over their adversaries. The edge lies in the method for investigating the possibility of CRM rehearses.