Packaging and Its Significance in Marketing: An Analysis

The Role of Packaging in Influencing Consumer Decisions and Market Strategies

Abstract

Packaging is an essential component in a modern way of life. Packaging is regarded as a fundamental of marketing products. It improves product worth and extends market. The better packaging contributes to natural protection and the ecological equalization. A shopper first eats with his eyes, at that point with his nose and after that with his mouth, a colloquialism, which relevantly describes packaging. It is the 'banner carrier' of branded products. Packaging assumes a significant job in separating contending product and can be conclusive in affecting the getting choice made by customers. This paper analyses packaging and its significance in market.