Marketing Strategies Activities in SBI Life Insurance at Kurukshetra

A study on marketing strategies in SBI Life Insurance at Kurukshetra

Abstract

This paper has been an attempt to study the marketing strategies activities in SBI Life Insurance at Kurukshetra. Life Insurance in its modern form came to India from England. All the insurance companies established during that period were brought up with the purpose of looking after the needs of European community and Indian natives were not being insured by these companies. Starting as Indian enterprise with highly patriotic motives, insurance companies came into existence to carry the message of insurance and social security through insurance to various sectors of society. In the year 1912, the Life Insurance Companies Act, and the Provident Fund Act were passed. The Life Insurance Companies Act, 1912 made it necessary that the premium rate tables and periodical valuations of companies should be certified by an actuary. Both primary as well as secondary data have been taken to achieve the objectives.