OYO: The Rise and Fall of Oyo’s Marketing Communication: A study on the marketing communication strategies and business model of OYO. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 17, n. 2, p. 314–319, 2020. Disponível em: https://ignited.in/index.php/jasrae/article/view/12752.. Acesso em: 22 oct. 2025.