“OYO: The Rise and Fall of Oyo’s Marketing Communication: A Study on the Marketing Communication Strategies and Business Model of OYO”. Journal of Advances and Scholarly Researches in Allied Education 17, no. 2 (October 1, 2020): 314–319. Accessed October 22, 2025. https://ignited.in/index.php/jasrae/article/view/12752.