An analysis the celebrity advertising influences of Fast-moving consumer goods of Meerut District
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In recent years, there has been a meteoric rise in the usage of celebrity endorsers as the conduit for communication messages. In order to gauge how Indian consumers feel about celebrity endorsements, this study is being conducted. No matter the medium, the vast majority of ads target individual customers and, by extension, their impressions of celebrity-endorsed ads. Finding out whether celebrity endorsers have any effect on consumers' purchasing decisions is another important goal of this research. We used a basic random sampling method to choose our respondents. The current investigation is exploratory in character and calls for a mix of primary and secondary sources of information. We shall randomly choose 500 respondents from the rural and urban parts of Meerut district to gather primary data. In order to get first-hand information, we will be using a well-organised questionnaire and interview schedule. The chosen brands that celebrities have promoted will have their websites combed through for secondary data.
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