A Linguistic Analysis of Current Advertisement: a Socio Linguistic Study

Exploring the Impact of Linguistic Analysis on Current Advertisement

Authors

  • Latesh Kumari Author

Keywords:

linguistic analysis, current advertisement, sociolinguistic study, sales growth, effective advertising, public information, media selection, advertising campaign, potential reach, advertisers

Abstract

Advertisementplays an important role in achieving growth in sales of product and services.Effective advertising refers to informing the public about the right product atthe right time through the right medium. The right media selection is the cruxof the success of the entire advertising campaign. With more than two billionusers around the world, the potential reach alone has advertisers drooling.

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Published

2013-02-01

Issue

Vol. 4 No. 1 (2013): International Journal of Information Technology and Management (IJITM)

Section

Articles