A Study on the Role of Social Media In Consumers Activities

Examining the Influence of Social Media on Consumer Behavior through Quantitative Research

Abstract

Technology gives consumerthe power to investigate products to label them and criticize them in equalmeasure, and more. Therefore many companies today have pages on social networksto complement the information held about products, held by the feedback ofconsumers about products and tend to relate more to a company after readingvarious reviews. The paper is related to the impact of social media on consumerbehavior, therefore it has been made a quantitative research. The samplecounted 116 respondents and from the statistical perspective, the conclusionswere established in terms of the univariate and bivariate analysis. Followingthe analysis of the research variables we can make a consumer profile that usessocial networks. Likewise, after doing the complex statistical analysis usingSPSS and the analysis offered by the online platform the host of questionnaire,it can be seen how much it is influenced and the real impact of social mediareflected in the behavior changes.