Indian Pharmaceutical Industry: Strategy and Challenges: A global perspective on strategies and challenges of the Indian pharmaceutical industry

Abstract

The current trends in the marketing strategy are work by internationalpharmaceutical corporation .It is currently high-end development that is beingcarried out by leading companies. And, increasingly, other companies arefinding themselves competing against, or working with, new innovation-basedcompanies. My study focuses on the processes and outcomes of globallydistributed pharmaceutical companies.