Indian Pharmaceutical Industry: Strategy and Challenges

A global perspective on strategies and challenges of the Indian pharmaceutical industry

Authors

  • Shaik Parveen Bundelkhand University, Jhansi, UP Author

Keywords:

Indian Pharmaceutical Industry, Strategy, Challenges, marketing strategy, international pharmaceutical corporation, high-end development, leading companies, new innovation-based companies, processes, outcomes, globally distributed pharmaceutical companies

Abstract

The current trends in the marketing strategy are work by internationalpharmaceutical corporation .It is currently high-end development that is beingcarried out by leading companies. And, increasingly, other companies arefinding themselves competing against, or working with, new innovation-basedcompanies. My study focuses on the processes and outcomes of globallydistributed pharmaceutical companies.

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Published

2014-05-01

Issue

Vol. 6 No. 2 (2014): International Journal of Information Technology and Management (IJITM)

Section

Articles