An Analysis on Consumer Behavior Towards Addiction and Sustainable Utilization of Electronic Gadgets: Opportunities and Challenges: Understanding and Addressing the Growing Concern of Gadget Addiction in Society

Abstract

Society has always beenworrying about the term ‘Drug Addiction’ of our youth but ‘Gadget Addiction’ isa more critical area of concern in the present era and can be observed intoday’s scenario where the young generation’s inclination towards the latestgadgets such as Smart Phones, Tablets, Laptops, etc. is posing a threat to thesocial infrastructure in the future. Teenagers are enthusiastic to remainonline all the time so as to share numerous media files in their circle viavarious social platforms like Facebook, WhatsApp, Viber, Hike, etc. They are inserious relationship with their gadgets instead with their family members byvirtue of which they are forgetting to form and maintain human relationships.Each day, millions of messages are sent by users whether it is text, image,audio or video file, which is justified by the telecom operators in terms of ahuge growth in data usage in comparison to voice. In a nutshell, we can saythat gadgets are becoming like an external body parts. Apart from this,electromagnetic radiations emitted by these gadgets are a vital point ofconcern. Number of studies and researches are going on to prove the healthimplications of mobile radiations. There is strong need to aware people aboutthe hazards associated with these unavoidable gadgets and to make their sustainableusage. One has to be clear about the harmful effects and the possibleprecautionary measures so as to have a de-addicted life. Sustainable usagerefers to the usage of all these gadgets in such a way that they don’t harm ordisturb someone’s life. Various precautionary measures include usage ofheadphones, Bluetooth, reducing call durations, limited text messages. Theseare some measures which we can follow, on the other side, before buying anygadget, apart from other features like RAM, Processor, Operating System,Camera; Specific Absorption Rate (SAR) should be checked to know about itsradiation aspect. In our ongoing research, we are carrying out a comprehensivestudy on the issue to aware the society about the unnoticed ‘Gadget Addiction’and the possible precautions that the society can take to make sustainableusage of these unavoidable personal electronic gadgets.