Strategic Analysis to Execute Green Advertising In India: Exploring the Challenges and Opportunities of Green Advertising in India

Abstract

Green advertisingincorporates a broad range of activities, including product modification,changes to the production process, packaging changes, as well as modifyingadvertising. Yet defining green advertising is not a simple task where severalmeanings intersect and contradict each other; an example of this will be theexistence of varying social, atmosphere and retail definitions attached to thisterm. This paper focused strategic analysis to execute green advertising inIndia.