Changing Trends In Online Shopping and Its Effects on Indian Consumer Behaviour: Understanding the Shift in Indian Consumer Behavior towards Online Shopping

Abstract

The purpose of this paperis to present a detailed analysis of the changing trends in online shopping andits necessary effects on Indian consumer behavior. Online shopping has become newtype of retail shopping. It has now been adopted all over the world includingIndia. This shopping method is still not as well known or accepted asin many other countries, and though the knowledge of online shopping in Indiais now beginning to increase rapidly, and hence there is a need to find out thechanging perspective of Indian consumers on e-commerce. The main objective ofthis study is to analyze factors affecting on online shopping behavior ofconsumers that might be one of the most important issues of e-commerce andmarketing field. E-commerce has been around in India for more than a decade buthas become main stream only in the last few years. Ecommerce was low instarting years due to initial inhibitions, but it is growing now withextraordinary pace as the confidence of Indian buyers is increasing day by day.By analyzing the current behavior of Indian buyers, experts estimated that thetrend of e-shopping will become basic phenomena among buyers in coming years. This study is done toanalyze the changing trends in online shopping of Indian consumer’s behavior.In the beginning stages of online shopping consumers were reluctant to acceptthis new system. But today the market is able to overcome many of thelimitations and build confidence among the consumers to buy online. This papershows lights on development of online shopping or e-commerce and its effectsand acceptance by Indian buyers. The last two years have seen considerableincrease in online trade in Indian market.