Marketing Principles and Their Importance in Banking Sector

The Evolution of Banking Sector in India

Authors

  • Ankur Bhamu Author
  • Dr. R. K. Agarwal Author

Keywords:

marketing principles, importance, banking sector, India banking, autonomy, establishment phase, development phase, consolidation phase, reformatory phase, financial advancement

Abstract

India banking has experienced a momentous change in staged way in more than six decades since autonomy i.e. Establishment Phase (1950-1968), Development Phase (1968-1984), Consolidation Phase (1984-1990) and Reformatory Phase (1990-till). After freedom, the Government of India understood the significance of the saving banking industry for financial advancement and began auxiliary changes by re-sorting out and uniting the divided managing a banking network.

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Published

2018-02-02

Issue

Vol. 13 No. 1 (2018): International Journal of Information Technology and Management (IJITM)

Section

Articles