The Linguistic Analysis of Advertising Slogans

Exploring the Language and Techniques of Advertising Slogans

Abstract

The work provides the analysis of language of advertisingfrom linguistic point of view and specifies linguistic means used inadvertising texts. The work brings knowledge about the use of linguisticdevices in print advertising. By analytical method, author found out the userate of individual linguistic means used in advertising slogans, even inrelation to product specialization.