Challenges and the Future of Growth of Vas In India

The Role of VAS in India's Mobile Telephony Growth

Abstract

The mobilesubscriber base is growing at a scorching pace in India, India is now the5th  country in the world to have crossedthe 100 million mark in subscriber base and has in the last two months becomethe fastest growing mobile market in the world. As average revenue per user decrease from voice drops, and voicebecomes commoditized, Telcos are increasingly looking at data as an additionalrevenue stream. The end users have also embraced VAS and it contributes between5-10% of the revenues of different Telcos. Thus Mobile VAS has become animportant element in the growth of mobile telephony in India.