Game Theory Analysis of E-Commerce Price War: Examining Challenges and Bidding Strategies in E-Commerce Price Wars

Abstract

Game theory has been applied to a variety of e-businessdecisions (e.g., positioning of retail store brands, retail promotion, andretail channel management); however, retailers have applied game theory forstrategic decision-making. The e-commerce has emerged to play an important rolein the market. To this end, it is necessary to examine the e-commerce marketusing game theory. This paper analyzed challenges and Potentials, BiddingStrategies in On-Line Auctions, and Price War among the agent’s that help e-commercestrategic decisions.