Selective Investment Avenues of Individual Investors in Financial Market

Abstract

Individual investors in Tiruchirappalli may choose from a wide range of possibilities when itcomes to making investments. The ease with which an investment may be turned into cash is referred to asits liquidity. It is common for investors to look at Return, which is the potential return that is attainablethrough investment Risk, which is the variability in returns resulting from value changes or marketfluctuations or Return, which is the potential return that may be achieved via investment. Investingdecisions are based on a person's personal choices for risk, return potential, and the ability to accessfunds at any given time. It is clear from the study results that age and education do have a role in theinvesting decisions of people in the capital markets. In order to find the best investment possibilities inIndia, this study examines the patterns of behaviour of investors. Planned to help an investor pick thefinest possible investment portfolio to help them achieve their financial goals in a certain length of time,an investment strategy is designed The term investment strategy refers to this approach. Investingmay contribute to a better overall economy and prosperity by enhancing the wealth of individual citizens.Businesses might benefit from investing in circumstances where they can raise money via the financialmarkets. In certain cases, the investor, the company, and even society as a whole might benefit fromvarious types of investments. A basic understanding of portfolio allotments and the possibility for profitor loss is common knowledge among Indian investors.